Spike Lee had a busy year in 2006, releasing the most commercially successful feature film of his career (Inside Man) in addition to When the Levees Broke, his feature-length documentary about the aftermath of Hurricane Katrina, a project close to his heart. He also celebrated his 20th anniversary in film. As his agency of record for 12 years, BazanPR took the initiative to help Lee mark the milestone year and create awareness for his two new films.
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To boost sales at their underperforming Harlem ice cream store, Ben & Jerry's retained BazanPR to help build traffic. Market research conducted by BazanPR indicated socioeconomics as well as location were the primary reasons for low store activity. The firm undertook a series of promotions to build awareness for the store among community residents and to position it as a go-to establishment frequented by trendsetters.
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The NAACP Image Awards were established in 1969 to celebrate outstanding achievements and performances of people of color in the arts and to recognize individuals who promote social justice. DaimlerChrysler, a longtime supporter for nearly 20 years, signed on as the presenting sponsor, further demonstrating its support of the arts and its commitment to diversity in the auto industry.
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DaimlerChrysler established the Behind the Lens Award in 2002 to recognize the achievements of minorities working behind the scenes in film and television. Previous recipients include directors Gordon Parks and Melvin Van Peebles; producer, actor and director John Singleton, and producer Reuben Cannon. In 2006 BazanPR was charged with elevating the program to the next level, increasing the event's visibility and prestige in the industry and maximizing press. Generating pre-event publicity was particularly challenging since honoree Quincy Jones was in China in the weeks leading up the awards ceremony and unavailable for media interviews
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BazanPR was retained by HBO to coordinate a national media campaign surrounding the HBO premiere of Spike Lee's first feature-length documentary film, 4 Little Girls. The film is a personal and moving account of the 1963 bombing of a Birmingham church which killed four black girls, a defining moment in the civil rights movement.
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